Suppressions are mechanisms that prevent emails from being sent to problematic addresses, safeguarding your domain's reputation and ensuring compliance with best practices. In WeGive, under the Engagement tab, you'll find sections for:
- Bounces
- Complaints
- Unsubscribes
- Whitelists
1. Bounces
Definition: Bounces occur when an email cannot be delivered to the recipient's mailbox. They are categorized as:
- Hard Bounces: Permanent failures (e.g., non-existent email addresses).
- Soft Bounces: Temporary issues (e.g., mailbox full).
WeGive Interface:
- Navigate to Engagement > Bounces.
- Filter by email or domain.
- View details such as the bounced email address, error reason, and date.
Addresses that hard bounce are automatically added to a bounce list to prevent future delivery attempts.
2. Complaints
Definition: Complaints are registered when recipients mark your emails as spam. These are critical indicators of recipient dissatisfaction and can impact your sender reputation
WeGive Interface:
- Navigate to Engagement > Complaints.
- Filter by domain.
- View the complaining email address and the date of the complaint.
These addresses are added to the complaints list, halting further email deliveries to them.
3. Unsubscribes
Definition: When recipients opt out of your mailing list, they are added to the unsubscribe list. Respecting unsubscribes is crucial for compliance and maintaining trust.
WeGive Interface:
- Navigate to Engagement > Unsubscribes.
- Filter by domain.
- View the unsubscribed email address, associated tags, and the date of unsubscription.
Further emails are not sent to unsubscribed addresses, aiding in compliance with regulations like CAN-SPAM.
4. Whitelists
Definition: Whitelisting allows specific email addresses or domains to bypass certain suppression rules, ensuring that critical communications are delivered.
WeGive Interface:
- Navigate to Engagement > Whitelist.
- Filter by domain.
- View whitelisted email addresses and the date they were added.
Important Note: Even if an address is whitelisted, emails will not be delievered to it if it's also on the complaints or unsubscribes list.
Best Practices for Managing Suppressions
- Regular Monitoring: Frequently check your suppression lists to identify and address issues promptly.
- Engagement: Focus on sending relevant content to engaged users to minimize complaints and unsubscribes.
- Compliance: Ensure all emails include clear unsubscribe options and comply with relevant email regulations.
- Whitelist Management: Use whitelisting judiciously, primarily for critical internal communications, and ensure addresses are not on other suppression lists.
By effectively managing bounces, complaints, unsubscribes, and whitelists, you can maintain a healthy sender reputation and ensure your emails reach their intended recipients.