Understanding Triggered Messages

What Are Triggered Messages?

Triggered messages allow you to automate communication based on specific actions taken by your supporters. They help you engage supporters without constant manual effort. Triggered messages are automated communications sent when specific triggers are met, such as a donation being made or an event being registered to. 



How to Set Up Triggered Messages in WeGive

Step 1: Navigate to Triggers

Go to the Messages section in WeGive, then click on Triggers.


Step 2: Choose a Trigger

Select a trigger to create a customized message.


Step 3: Create Your Message

Write and personalize your message using dynamic elements such as donor name or amount.


Step 4: Set Audience Rules

If needed, apply the audience filter rules to specify the recipients of your message once the trigger is activated.


Step 5: Test Your Trigger

To ensure your trigger works as intended, send a test message to your personal email or use the preview option to view the message as it would appear to a specific donor. When you preview the message, it will automatically populate with sample data based on the first donation recorded in the system for that particular donor.


Step 6: Activate the Trigger

Once tested, activate the trigger to automate your communications.


For example default email template ideas, click here.